In Recent years Germany has been flooded with a positive wave of change which has encouraged its companies and investors to look beyond its borders.
A high profile and informed audience, moving within the sphere of influential companies and governmental bodies, possessing a social, cultural, political and
financial decision –making power can only increase the effectiveness of any message, this is the “Handelsblatt”: the market and opinion leader in the field of
business and financial information, laying a foundation on which high caliber decision makers make successful decisions.
Like the German Economy, Handelsblatt is European and International in its scope, becoming a byword for reliable, objective and up-to-date journalism
Handelsblatt is printed every trading day and is unmatched by any other medium thanks to its high coverage, above–average target group composition.
According to the LAE 2007 survey 507.000 decision makers read HBT every day; Handelsblatt plays a key role in the opinion formation process of Germany and is
the most frequently cited subscription newspaper in the nation, heading the rankings not only in the segment of business and financial papers but also in the
segment of national daily press.
Facts
Coverage
MA I /2007 507,000 readers
AWA 2007 336,000 readers
Circulation Break down
Paid circulation 143,978
Subscriptions 87,715
Newsstand sales 8,516
Airline copies 19,915 |

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